Attracting Customers to your Website via SEO (search engine optimization)

Attracting Customers to your Website via SEO (search engine optimization): "What SEO Means To Your Online Business

Ammon Johns
Internet Marketing Consultant
Web Marketing Plus
What is SEO?
Searching is the second most commonly performed activity of all Internet users - right behind using e-mail. The majority of Internet users use search engines and web directories as their primary method to find information or resources on-line.
However, with approximately 4 billion web pages publicly available on the World Wide Web, and growing competition in every sector of the provision of data and services, the raw chances are that these people will find other sites than yours for the vast majority of even such searches as relate to your products.
Search Engine Optimisation uses knowledge and observation of exactly 'how' search engines and web directories decide which web sites to return as results for queries, and applies this to attain significantly higher placement for particular (proprietary) documents and sites. SEO is the process of assisting the search engines and directories to accurately evaluate which search queries your web content can answer effectively, and additionally seeks to place a certain 'bias' in your favour for ranking your sites within the search results for those queries.
How important is SEO?
In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals. Without doubt, for the vast majority of on-line companies, SEO provides the highest possible ROI of all marketing and promotional activities.
More than 80 percent of Web users find the sites they're looking for by using a search engine, according to both Forrester Research and Georgia Tech's GVU Center User Surveys. Every single day, 57 p"